What are cookies and other tracking technologies?

Cookies are small text files that are stored and retrieved from your device upon accessing a website. These files can capture a range of information, including user preferences and behavioral patterns. Alongside cookies, technologies such as web beacons, pixel tags, and scripts help in collecting and tracking information to augment the user’s online experience.

Why do we use cookies and other tracking technologies?

NewsPicks Expert integrates cookies and other tracking technologies to enrich the user experience on our platform and to derive insights regarding website usage patterns.

What types of cookies do we use and how does our website use cookies and other tracking technologies?

LinkedIn Analytics

• Data to be collected: User-agent information, referrers, data cross-referenced with LinkedIn accounts

• Service provider: LinkedIn

• Purpose of using this service: Website traffic analysis

• Intended use by LinkedIn: Measuring campaign effectiveness

Google Analytics

• Data to be collected: User-agent information, referrers, approximate location data, session metrics

• Service provider: Google

• Purpose of using this service: Website traffic analysis

• Intended use by Google: Website traffic analysis

Facebook Connect

• Data to be collected: Device data

• Service provider: Meta

• Purpose of using this service: Integration of social media features

• Intended use by Meta: Enabling social media share and like functionalities

Google Dynamic Remarketing

• Data to be collected: User-agent information,  referrers

• Service provider: Google

• Purpose of using this service: Targeted advertising

• Intended use by Google: Assessing ad effectiveness

LinkedIn Ads

• Data to be collected: User-agent information, referrers, and data cross-referenced with LinkedIn accounts

• Service provider: LinkedIn

• Purpose of using this service: Targeted advertising

• Intended use by LinkedIn: Assessing ad effectiveness

DoubleClick

• Data to be collected: User-agent information, referrers

• Service provider: Google

• Purpose of using this service: Targeted advertising

• Intended use by Google: Assessing ad effectiveness

Google Tag Manager

• Data to be collected: User-agent information, referrers, and aggregated tag data

• Service provider: Google

• Purpose of using this service: Tag management

• Intended use by Google: Monitoring and ensuring the stability and performance of the system, as well as providing diagnostic information on the quality of installations

Google Fonts

• Data to be collected: User-agent information, referrers

• Service provider: Google

• Purpose of using this service: Web typography implementation

• Intended use by Google: Aggregation and analysis of usage statistics

reCAPTCHA

• Data to be collected: Hardware and software information, including device and app data

• Service provider: Google

• Purpose of using this service: Enhancing website security (preventing automated bot attacks)

• Intended use by Google: Ensuring online security